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KNOTTED

BRAINS

SINGAPORE \ NYC

founder. googler. product owner. brand & marketing consultant. photographer. designer. writer. pasta fanatic & occasional nerd. 

knotted

brains

ABOUT

Born & raised in Singapore, spent some time in New York, but travelling vicariously through travel videos on Youtube.

A curious globetrotter & voracious learner with a passion for storytelling, thought-provoking conversations and scaling innovative products.

 

I have accumulated experiences in product design, brand & digital marketing, and analytics tools while working in various MNCs, startups and tech firms. A fan of photography, books, surfing, mental models, golf and oat lattes!

 

This space documents my journey and sporadic brain farts.

Feel free to reach out & grab me for coffee!

#rachielearns

Sporadic brain farts and exciting discoveries:

EXPERIENCES

FOUNDER, PRODUCT MANAGER & BUSINESS LEAD

 

A travel turned social networking platform to help expand people's social circles in a thoughtful way. Got rejected and absolutely destroyed during countless pitches and competitions, but also successfully forged our way through others. Currently building this with my buddy Matt - we are going to the moon!

ASSOCIATE PRODUCT SPECIALIST / PROGRAM MANAGER

 

Exposed myself to Google Shopping, and the emerging markets (with a focus on Pakistan). Other projects include helping to organize the Google Cloud APAC Pitch Olympics! Extremely interesting space and opportunity, while being surrounded by inspiring, talented (and most importantly, fun) people. 

GOOGLE CROWDSOURCE COMMUNITY INFLUENCER

 

Gave talks & conducted events to educate people about machine learning and localization of image recognition through community efforts. An inspiring crowd and truly meaningful project to be a part of.

CONTRIBUTING AUTHOR

 

Publications I write for:
1. Curious
2. Post Grad Survival Guide
3. The Innovation

MISS SINGAPORE SUPRANATIONAL 2020/21

Something out of my comfort zone, but an experience I don't regret!

MARKETING ANALYST, PRODUCT & CREATIVE STRATEGY

 

Moving to New York City for this opportunity was gold. The people were bold and fun, and I got to wear many hats, touching on digital and content marketing, creative design, analytics, sales and video production.  

INVESTMENT ANALYST

 

I loved startups but wanted to see things from the other side of the table. Joining a venture capital exposed me to the way they analyzed and identified industry trends, assess pitches and network. 

DIGITAL MARKETING ANALYST & BRAND AMBASSADOR 

 

A great company with greater people. I had incredibly fun and brilliant bosses, Greg and Janelle, who made my experience truly impeccable. I touched on various marketplaces such as Facebook, Redmart, Shopify and Lazada, and worked closely with Aaron and  Linda to put together an influencer program for Martell NCF. A place with lots to learn (and lots to drink). Arguably one of the best work experiences you can get as a 20 year old.

CO-FOUNDER, MARKETING, BRAND & PARTNERSHIP LEAD​

 

Alongside 4 other friends, we started a youth-centric events company, earning over USD $300,000 in revenue. We helped Martell conceptualize & execute their product launch in 2016, a quarter-million dollar project. Other fun projects include a cruise rave, post-prom events and houseparties.

CLIENTELE

Photography & videography

Automotive

Corporate

Conceptual

Drone (Aerial)

Events

Fashion

F&B

Lifestyle 

Travel (Buy some of my prints here!) 

BRAND & MARKETING CONSULTING

I use digital channels and technical solutions to drive revenue and accomplish measurable goals for brands.

 

I have also helped clients to develop go-to-market and brand strategies, design compelling visuals, revamp web designs and worked on copywriting.  

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© 2021 by Rachael Annabelle | knottedbrains