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KNOTTED

BRAINS

SINGAPORE \ NYC

founder @thegulliverapp. googler. product owner. creative consultant. photographer. designer. writer. pasta fanatic & occasional nerd. 

knotted

brains

ABOUT

Born & raised in Singapore, spent some time in New York, but travelling vicariously through travel videos on Youtube.

A curious globetrotter & voracious learner with a passion for storytelling, thought-provoking conversations and scaling innovative products.

I have accumulated experiences in product design, brand & digital marketing, and analytics tools while working in various MNCs, startups and tech firms. A fan of photography, books, surfing, mental models, golf and oat lattes!

This space documents my journey and sporadic brain farts.

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Feel free to reach out & grab me for coffee!

STUFF I WORKED ON

FOUNDER, HEAD OF PRODUCT

A travel thing I built in school which won over $65k in awards, got rejected and absolutely destroyed during countless pitches and competitions, but also successfully forged our way through others. Piqued the interest of Singapore Airlines, Singapore Tourism Board and DBS Bank.

Covid happened, so we turned into a discovery platform to help expand people's social circles in a thoughtful way. Currently building this with my buddy Matt - we are going to the moon!

GOOGLE SHOPPING PRODUCT SPECIALIST

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Google Customer Solutions: E-commerce in Emerging markets (Pakistan)

Supported Amna in scaling Google Shopping in a market with a TAM of $1.3 Billion!

GOOGLE CLOUD APAC PROGRAM MANAGER​

APAC Pitch Olympics Event 2021 (Cloud Sales Enablement)

An incredibly fun opportunity working alongside Theo & Rekha.

We engaged incredible creatives, The X Makers, to spearhead video trailers and visual assets too!

YOUTUBE REGIONAL SOCIAL MARKETING ANALYST

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APAC Social Marketing - Analytics, Optimization & Reporting

An opportunity from Thomas, allowing me to better understand why, what and how we should track certain metrics and OKRs to define and reach success. 
 

GOOGLE CROWDSOURCE COMMUNITY INFLUENCER

Gave talks & conducted events to educate people about machine learning and localization of image recognition through community efforts. An inspiring crowd and truly meaningful project to be a part of.

CONTRIBUTING AUTHOR

Individually, my brainfarts include personal experiences and things on accelerated intelligence.
Check them here!

Other publications I write for:
1. Curious
2. Post Grad Survival Guide
3. The Innovation

MISS SINGAPORE SUPRANATIONAL 2020/21

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Something out of my comfort zone, but an experience I don't regret!

MARKETING ANALYST, PRODUCT & CREATIVE STRATEGY

Moving to New York City for this opportunity was gold. The people were bold and fun, and I got to wear many hats, touching on digital and content marketing, creative design, analytics, sales and video production.  

INVESTMENT ANALYST

I loved startups but wanted to see things from the other side of the table. Joining a venture capital exposed me to the way they analyzed and identified industry trends, assess pitches and network. 

DIGITAL MARKETING ANALYST & BRAND AMBASSADOR 

A great company with greater people.

I had incredibly fun and brilliant bosses, Greg and Janelle, who made my experience truly impeccable. I touched on various marketplaces such as Facebook, Redmart, Shopify and Lazada, and worked closely with Aaron and  Linda to put together an influencer program for Martell NCF. A place with lots to learn (and lots to drink).

Arguably one of the best work experiences you can get as a 20 year old.

CO-FOUNDER, MARKETING, BRAND & PARTNERSHIP LEAD​

Started a youth-centric events company at 19, closing out over USD $300,000 in under a year. We helped Martell conceptualize & execute their product launch in 2016, a quarter-million dollar project. Other fun projects include a cruise rave, post-prom events and houseparties.

CLIENTELE