SINGAPORE \ NYC
founder. googler. product owner. brand & marketing consultant. photographer. designer. writer. pasta fanatic & occasional nerd.
Born & raised in Singapore, spent some time in New York, but travelling vicariously through travel videos on Youtube.
A curious globetrotter & voracious learner with a passion for storytelling, thought-provoking conversations and scaling innovative products.
I have accumulated experiences in product design, brand & digital marketing, and analytics tools while working in various MNCs, startups and tech firms. A fan of photography, books, surfing, mental models, golf and oat lattes!
This space documents my journey and sporadic brain farts.
Feel free to reach out & grab me for coffee!
Sporadic brain farts and exciting discoveries:
FOUNDER, PRODUCT MANAGER & BUSINESS LEAD
A travel turned social networking platform to help expand people's social circles in a thoughtful way. Got rejected and absolutely destroyed during countless pitches and competitions, but also successfully forged our way through others. Currently building this with my buddy Matt - we are going to the moon!
ASSOCIATE PRODUCT SPECIALIST / PROGRAM MANAGER
Exposed myself to Google Shopping, and the emerging markets (with a focus on Pakistan). Other projects include helping to organize the Google Cloud APAC Pitch Olympics! Extremely interesting space and opportunity, while being surrounded by inspiring, talented (and most importantly, fun) people.
GOOGLE CROWDSOURCE COMMUNITY INFLUENCER
Gave talks & conducted events to educate people about machine learning and localization of image recognition through community efforts. An inspiring crowd and truly meaningful project to be a part of.
Publications I write for:
2. Post Grad Survival Guide
3. The Innovation
MISS SINGAPORE SUPRANATIONAL 2020/21
Something out of my comfort zone, but an experience I don't regret!
MARKETING ANALYST, PRODUCT & CREATIVE STRATEGY
Moving to New York City for this opportunity was gold. The people were bold and fun, and I got to wear many hats, touching on digital and content marketing, creative design, analytics, sales and video production.
I loved startups but wanted to see things from the other side of the table. Joining a venture capital exposed me to the way they analyzed and identified industry trends, assess pitches and network.
DIGITAL MARKETING ANALYST & BRAND AMBASSADOR
A great company with greater people. I had incredibly fun and brilliant bosses, Greg and Janelle, who made my experience truly impeccable. I touched on various marketplaces such as Facebook, Redmart, Shopify and Lazada, and worked closely with Aaron and Linda to put together an influencer program for Martell NCF. A place with lots to learn (and lots to drink). Arguably one of the best work experiences you can get as a 20 year old.
CO-FOUNDER, MARKETING, BRAND & PARTNERSHIP LEAD
Alongside 4 other friends, we started a youth-centric events company, earning over USD $300,000 in revenue. We helped Martell conceptualize & execute their product launch in 2016, a quarter-million dollar project. Other fun projects include a cruise rave, post-prom events and houseparties.
BRAND & MARKETING CONSULTING
I use digital channels and technical solutions to drive revenue and accomplish measurable goals for brands.
I have also helped clients to develop go-to-market and brand strategies, design compelling visuals, revamp web designs and worked on copywriting.