R A C H A E L A N N A B E L L E
3x founder, operator & photographer
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I'm Rachael—some call me kb (short for knottedbrains).
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I was born and raised in Singapore, but spent sporadic chunks of time in Malaysia & Melbourne. I’ve lived/worked in New York, London, Zurich, Dubai, Saudi Arabia, but now am mostly based out of San Francisco.
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I started my first company at 18, managing quarter million dollar product launches for clients like Pernod Ricard, later joining them to launch their e-commerce arm in Southeast Asia. My second startup was a travel tech company using photos and videos to predict consumer decisions - failed, but learned a lot.
Outside of work, I won a beauty pageant (Miss Singapore Supranational), worked at Google, taught myself to code, picked up design, and was a freelance automotive photographer.
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Now, I’m building Gullie. We build AI agents to automate the relocation consultants that help people move across borders. We are on a mission to help >1 million people move and live in their dream city.
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I love painting, flying drones, hosting dinner parties & collecting art when I travel.
currently learning: korean, german & tennis.​​